LF Allegri Unveils Pop-up Store at Cream Lotte World Mall Branch

Exclusive New Product Launch

LF's contemporary menswear brand 'Allegri' announced on the 19th that it will launch exclusive new products at the 'Cream' store inside Jamsil Lotte World Mall until October 12, and open a pop-up store where customers can experience online and offline events.

LF Allegri Cream Lotte World Mall Branch Popup Store
[Photo by LF]

The pop-up store features a structure symbolizing Italian Renaissance architecture, which Allegri has embraced, and uses mirrors, LEDs, screens, and other interior materials throughout the space. This expresses Allegri's identity of pursuing futuristic fashion. Unique photo zones where visitors can take creative pictures are also set up throughout the store.

The Allegri products available at the pop-up store include exclusive pre-release items carefully selected in collaboration with Cream. Notably, the Allegri 'Digital Denim Jumper & Pants' line is designed using digital printing to achieve colors, washing effects, and detailed damage expressions that are difficult to realize with traditional denim, offering a special product that proposes a modern future unique to Allegri.

In addition, customers can find various new products such as trench coats made from premium lamb leather and varsity jumpers styled with Allegri's exclusive graphics. Purchases can be made offline on-site by connecting through the Cream application (app) QR code, as well as exclusively on the online Cream website.

This content was produced with the assistance of AI translation services.