Kiturami Launches Directly Operated Online Mall 'Kiturami Mall' for the First Time
Diversification of Boiler Distribution Channels with Increased Online Shopping
Linked to Official Dealers... Responsible from Consultation to Installation
Kiturami (CEO Kim Hak-su) announced on the 19th that it will officially open its direct online shopping mall, 'Kiturami Mall.' Kiturami Mall showcases a variety of seasonal and home appliances, including Kiturami's flagship products such as eco-friendly home boilers, 3rd generation carbon mat ondol, camping mat ondol, window-type air conditioners, and electric water heaters.
Customers can find popular Kiturami products all in one place without needing to visit offline dealerships or search multiple online malls to verify genuine products. Major products can be viewed by recommendation ranking or category, and customers can compare product prices and features.
In particular, although home boiler products have traditionally been distributed and sold through offline dealerships, the demand for purchasing online has recently increased. Kiturami plans to diversify its distribution channels by operating a direct online mall while building an e-commerce environment where consumers can conveniently shop for boiler products anytime, anywhere.
When purchasing boiler products from Kiturami Mall, customer history is verified by the headquarters, and through connections with official Kiturami dealerships experienced in online sales, customer consultation to installation is conducted reliably.
Kiturami plans to operate Kiturami Mall as a comprehensive online shopping mall where customers can view a wide range of products at a glance, including seasonal appliances, home appliances, food, and character goods. It currently sells meal kit products from 'Dr. Robin,' a dining affiliate of the Kiturami Group, and plans to launch character goods featuring Kiturami's representative character 'Tturami.' Additionally, Kiturami Mall will introduce online-exclusive products sold only through the mall, expanding benefits and choices for users.
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A Kiturami representative stated, "Through Kiturami Mall, we plan to showcase a variety of Kiturami's B2C products that cover not only home boilers but also overall lifestyle." They added, "We will continue to provide consumers with a convenient and valuable online shopping experience through expanding product categories and unique promotions."
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