SparkLabs invests in Danstruct, operator of 'Akhid'
3D Dance Content Sold on 3D Digital Platform
Startup accelerator SparkLabs (CEO Ho-min Kim) announced on the 19th that it has invested in Danstruct (CEO Hye-rin Yoon), which operates 'Archid,' a 3D K-pop choreography content production and distribution solution. In addition to SparkLabs, KOC Partners also participated in this investment.
Danstruct is a dance content specialized entertainment company founded in 2020 by CEO Hye-rin Yoon, who majored in dance. Its service, 'Archid,' is a SaaS (Software as a Service) solution that converts and monetizes dance content such as K-pop choreography and popular dance challenges into 3D data through motion capture technology, then sells and distributes it on digital platforms like 3D-based games or the metaverse.
Archid supplies the latest K-pop and popular choreography content in 3D model file formats to enable easy use by 3D platforms, simplifying the supply, distribution, and purchasing processes. It also guarantees choreography copyrights, which were previously difficult to recognize, by paying a portion of the content revenue generated on Archid to the choreographers.
Through this investment, Danstruct plans to accelerate the development of Archid’s service technology and promote Archid to potential global K-pop customers by participating in Busan G-STAR this year and CES in Las Vegas in 2024.
Kim Yoo-jin, CEO of SparkLabs who led the investment in Danstruct, explained the investment background, saying, "With the commercialization and spread of metaverse hardware technology recently, demand for dance content in the 3D platform sector is rapidly increasing. Based on the know-how and expertise accumulated from operating a dance content specialized MCN, we expect to lead the 3D dance content production and distribution industry."
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Hye-rin Yoon, CEO of Danstruct, said, "We will build a system that ensures choreographers receive royalties whenever choreography content is used digitally, similar to the music industry, thereby realizing the value of choreography works." She added, "Through this investment, we plan to develop and enhance technology to protect choreography copyrights."
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