Kolmar Global Hangover Remedy 'Condition' Enters Singapore Market
The hangover remedy and health functional food brand ‘Condition’ has entered the Singapore market. This marks a significant milestone as the brand expands into Singapore, a key hub in the Southeast Asian market, following its blockbuster success with annual sales of 1 million bottles in Vietnam.
Recently, an advertisement for Condition products has been displayed at Guardian, Singapore's largest health and beauty store.
[Photo by Kolmar Global]
Colma Global recently announced on the 18th that it has launched Condition brand products at Guardian, Singapore’s largest health and beauty (H&B) store. The launched products include Condition drinks and sticks, as well as Condition Curcumin Fast drink and Condition Probiotics health functional food, which are tailored to local Singaporean preferences.
Colma Global is a subsidiary of Kolmar Holdings and is responsible for the overseas business of the Kolmar Group. Through its Singapore corporation established last year, it is pioneering local distribution. This year, it plans to expand its sales network through various distribution channels including major H&B channels such as Guardian, convenience stores, and large supermarkets within Singapore.
Guardian, established in 1967 by Dairy Farm Group, the largest retail company in Southeast Asia, is Singapore’s representative H&B brand with over 120 offline stores nationwide.
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A Colma Global official stated, “We have already confirmed the high market potential of Condition in Vietnam, one of the largest markets in Southeast Asia. Using this Singapore entry as a stepping stone, we plan to expand further into neighboring countries such as Malaysia, Indonesia, Thailand, and Cambodia.”
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