Grilled Hanwoo Beef is Trending... Hyundai Department Store Sees 67% Sales Increase

Sirloin, Tenderloin, and Striploin Grilling Set Sales Increase by 67.7%

This Chuseok, 'grilling Hanwoo beef' is gaining popularity as a gift. It is explained that sales of Hanwoo gift sets priced around 200,000 won have noticeably increased following the revision of the Enforcement Decree of the Act on the Prohibition of Improper Solicitation and Graft.

Tomahawk Prime Rib Set
Photo by Hyundai Department Store.

According to Hyundai Department Store on the 15th, an analysis of sales of Hanwoo gift sets from the 18th of last month to the 14th of this month showed that sales of sets composed only of grilling cuts (steak, roast) such as sirloin, tenderloin, and striploin increased by 67.7% compared to last year's Chuseok. This is about twice the growth rate of 31.1% for sets composed only of braised short ribs and bulgogi cuts. During the same period, Hyundai Department Store's overall Chuseok gift set sales increased by 32.9%.

A Hyundai Department Store official explained, "As the trend of simplifying holiday celebrations spreads, Hanwoo grilling sets that require no additional preparation other than grilling are gaining popularity," adding, "Especially, there is a high preference for grilling Hanwoo sets priced around 200,000 won." In fact, during the Chuseok gift set sales period, sales of grilling Hanwoo gift sets priced around 200,000 won at Hyundai Department Store increased by 88.1% compared to last year's Chuseok, recording the highest growth rate among all product categories. Representative popular products include the 'Hyundai Hanwoo Sodam Guk Set,' composed of 0.4kg each of sirloin for steak, skirt meat, and chuck flap tail; the 'Hyundai Sunuri Sodam Su Set,' composed of 0.4kg each of striploin and sirloin for steak; and the 'Hanwoo Sunuri Sodam Mae Set,' composed of 0.4kg each of sirloin, striploin, and rib meat.

Sets composed only of Hanwoo special cuts are also popular. Representative popular products include the 'Tomahawk Prime Rib Set,' composed of 0.7kg tomahawk, 0.4kg prime rib, and 0.6kg striploin; and the 'Hanwoo Special Cuts Mae Set,' composed of 0.2kg each of chuck tender, outside skirt, hanger steak, rib meat, chuck flap tail, and skirt meat.

Meanwhile, Hyundai Department Store is holding the '2023 Lunar New Year Gift Set Main Sale' event until the 28th of this month at food halls in 16 stores nationwide including the Apgujeong Main Store, as well as on online malls The Hyundai.com, Hyundai Food Hall ToHome, and Hyundai H Mall.

This content was produced with the assistance of AI translation services.