Kyungdong Navien Selects 'Ten Million Actor' Ma Dong-seok as New Model

Planning to Cleverly Promote Various Products

Kyungdong Navien announced on the 15th that it has selected actor Ma Dong-seok as its new advertising model. Kyungdong Navien plans to promote its differentiated technology and products that provide a comfortable living environment together with the irreplaceable actor Ma Dong-seok. First, it will express the importance of hot water to consumers through Ma Dong-seok's cheerful character by highlighting the 'Navien Condensing ON AI,' which shifted the boiler selection criteria from heating to hot water last year.

Additionally, content cleverly promoting Kyungdong Navien's products, including the 'Sleep Mat' that finds the optimal sleep temperature with precise temperature control in 0.5℃ increments, is also being prepared. The first video to be released is the Sleep Mat TV commercial, which will be available from the end of this month.

Kim Yong-beom, Executive Vice President of Sales and Marketing at Kyungdong Navien, said, "Kyungdong Navien, which is targeting the global market beyond Korea with its condensing technology, and actor Ma Dong-seok, who confidently entered Hollywood with his unique personality, resemble each other in many ways," adding, "Just like Ma Dong-seok, who brings exhilaration, Kyungdong Navien will also provide comfort to consumers with differentiated products."

This content was produced with the assistance of AI translation services.