Cookie Gift Card (Photo by Naver Webtoon)

Cookie Gift Card (Photo by Naver Webtoon)

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Naver Webtoon’s paid content currency, ‘Cookie,’ can now be purchased and gifted in the form of gift cards.


Starting from the 18th of this month, Naver Webtoon will launch prepaid gift cards that can be charged with ‘Cookie’ at over 42,000 convenience stores and marts nationwide.


Cookie is a dedicated payment method required to access paid content such as webtoons, web novels, and single volumes on Naver Webtoon and Naver Series. Until now, Cookie charging was only possible through online payments, but from the 18th, users can charge Cookies via gift cards without linking a card or bank account online.


The Cookie gift cards come in two denominations: 10,000 KRW and 30,000 KRW, and will be sold at over 42,000 stores including CU, GS25, Emart24, Emart Everyday, Emart, Electromart, and Homeplus nationwide.


Based on the official Naver Webtoon Cookie rate, the number of Cookies convertible is automatically set; currently, the 10,000 KRW card converts to 100 Cookies, and the 30,000 KRW card converts to 300 Cookies. The gift cards are valid for five years from the date of purchase.


Naver Webtoon plans to utilize various webtoon IPs in the gift card designs to ensure that the Cookie gift cards are not just a one-time payment method but also have collectible value and the fun of unboxing. The gift cards, first introduced on the 18th, will be released in three designs, including the official Naver Webtoon logo.



A Naver Webtoon representative said, “The launch of the Cookie gift card reflects users’ long-standing demand for offline purchase options,” adding, “Like game cash or cultural gift certificates, we expect Naver Webtoon’s Cookies to become a convenient gift that webtoon fans can easily exchange anytime.”


This content was produced with the assistance of AI translation services.

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