Jeonnam Provincial Assembly Member Park Seon-jun Emphasizes "Product Packaging as Market Competitiveness"

The Jeonnam Provincial Council announced on the 14th that Assemblyman Park Seon-jun (The Democratic Party of Korea·Goheung 2) demanded enhancing the competitiveness of traditional market products through the development of product packaging design during the 3rd plenary session of the 374th extraordinary meeting's provincial administration questions.

Jeonnam Provincial Assembly member Park Seon-jun demanded enhancing the competitiveness of traditional market products through the development of product packaging design during the 3rd plenary session of the 374th extraordinary meeting. Photo by Jeonnam Provincial Assembly

Assemblyman Park stated, “Jeonnam Province is conducting the ‘Product Brand and Design Development Support Project’ to increase the competitiveness of products produced and sold by social economy enterprises and to help establish a foundation for income generation.”

He continued, “Since 2017, 183 companies have been supported, resulting in an average sales increase of over 40%, demonstrating the effectiveness of the project,” adding, “The Jeonnam Small Business and Traditional Market and Shopping District Design Development Support Ordinance has been enacted, providing a legal basis for support.”

Furthermore, he emphasized, “In an era overflowing with food products, it is difficult to differentiate based on quality alone,” and “Quality is fundamental, but products must catch consumers’ eyes at a glance to be placed in their shopping baskets.”

He then suggested, “Product packaging, once simply recognized as a container for products, has now become an important marketing tool that stimulates consumers’ purchasing desires,” and “Our traditional markets also need to take a step forward by applying design to create market-specific product ‘branding’ to approach consumers in a new way.”

This content was produced with the assistance of AI translation services.