NBT's stock price is rising. It appears to be influenced by securities firms' forecasts that this year's performance will increase by more than 20% compared to the previous year.


As of 1:32 PM on the 14th, NBT was trading at 6,710 KRW, up 180 KRW (2.76%) from the previous trading day.


DS Investment & Securities forecasted that NBT's sales this year will reach 130 billion KRW, an increase of more than 20% compared to the same period last year. They explained that performance growth exceeding expectations is also possible depending on the business results with the new partner KakaoTalk.


Jang Ji-hye, a researcher at DS Investment & Securities, stated, "NBT will continue to grow based on an increase in monthly users and participation rates through partnerships with a total of 70 major platform companies. In particular, it can exceed expectations depending on the user participation rate of KakaoTalk, which newly partnered this year." She added, "They have secured top companies in each business sector such as Naver Webtoon, Naver Pay, Toss, and KakaoTalk as major partners, and the number of users of Addison Offerwall has been increasing every year."


She noted that the number of Addison Offerwall users started at 2.6 million in 2019, reached 10 million last year, and is expected to increase to 13 million this year. She also positively evaluated the possibility of expanding overseas performance through the introduction of the NBT Offerwall model in the global services of major partners.



Researcher Jang said, "The global monthly users of these partners reach 180 million, and entering the North American market, where advertising rates are high, is expected to drive performance growth."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing