Hyundai Department Store Supports Treatment for Stray Animals... Donates 65 Million Won

Plogging Kit at The Hyundai with 2,000 Customers Participating
All Proceeds Donated to Animal Rights Action Kara
"We Will Continue Customer Participation ESG Activities"

Hyundai Department Store will donate all proceeds from its customer participation plogging event to a fund for treating abandoned animals.

Yang Myeongseong, Executive Director of Sales Strategy at Hyundai Department Store (right in the photo), is taking a commemorative photo with Jeon Jin-gyeong, CEO, after the donation ceremony of the "Medical Equipment Support Fund for Treating Abandoned Animals" at the office of "Animal Rights Action Kara" located in Seogyo-dong, Seoul on the 14th.
[Photo by Hyundai Department Store].

On the 14th, Hyundai Department Store announced that it will deliver 65,814,040 KRW in medical equipment support funds for treating abandoned animals to the animal protection organization "Animal Rights Action Kara."

This fund comes from the purchase costs of plogging kits by 2,000 customers who participated in the eco-friendly campaign "The Hyundai Plogging with Green Friends" held last June. The funds will be used to purchase eight types of medical equipment for treating abandoned animals, including digital X-ray machines, ultrasound devices, and hormone testing equipment.

The Hyundai Plogging event, which Hyundai Department Store has been conducting since 2021, features goods created in collaboration with global famous intellectual properties (IPs) such as its own character Heindi, Wally, and Disney. It is a differentiated program that promotes eco-friendly practices with pets, and is a leading eco-friendly event in the retail industry, with all prepared stock selling out early every year due to its popularity.

Since 2020, Hyundai Department Store has been donating proceeds from plogging events and other activities to Animal Rights Action Kara, supporting annual essential vaccinations and heartworm prevention medication costs for over 800 animals, as well as improving the environment of abandoned animal care centers.

Yang Myung-seong, Executive Director of Sales Strategy at Hyundai Department Store, said, "The significance is even deeper as it gathers customers' warm hearts for the environment and abandoned animals. We will continue to introduce ESG (Environmental, Social, and Governance) related content that customers can easily and enjoyably participate in, striving to create social value together with our customers."

This content was produced with the assistance of AI translation services.