Korea Ceramic Foundation's 'Toya' Advances to Finals of Our Neighborhood Character Contest

The Korea Ceramic Foundation's character 'Toya' advanced to the finals in the Our Neighborhood Character Awards event hosted by the Ministry of Culture, Sports and Tourism.

The Korea Ceramic Foundation mascot ‘Toya’ has advanced to the finals of the Our Neighborhood Character Awards.

The Our Neighborhood Character Awards is one of the public character activation support projects hosted and organized by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency. It was established to increase the recognition of government, local government, and public institution characters and contribute to revitalizing local tourism.

This year, a total of 137 characters participated, and after preliminary expert judging, 30 characters including the foundation’s mascot ‘Toya’, representing Korean ceramics, advanced to the finals.

Toya is characterized by a cute hemispherical head shaped like a ceramic piece, open to everything in the world. Since the 2001 ‘World Ceramic Expo’ held in Gyeonggi Province, Toya has served as a mascot promoting the foundation’s major projects such as the ‘Gyeonggi World Ceramic Biennale’ and the ‘Gyeonggi Ceramic Fair’, as well as Korea’s ceramic culture industry to the world.

The foundation will participate in the ‘Our Neighborhood Character Festival’ held over two days from October 14 to 15 at the ‘Yongsan Children’s Garden’ in Seoul, operating a ‘Toya Promotion Booth’ that offers various events and giveaways of goods.

Yoon Kwang-seok, Executive Director of the Korea Ceramic Foundation, said, "We ask for your great support so that ‘Toya’, the foundation character representing Korean ceramics, can achieve good results at this event."

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