HiteJinro Unveils 3 Types of Premium Distilled Spirits Chuseok Gift Sets

Ilpum Jinro·Ilpum Jinro Oak 43·Jinro 1924 Heritage
Presented with Special Glassware

HiteJinro has launched three premium distilled soju gift sets in celebration of Chuseok. The gift sets include 'Ilpum Jinro,' 'Ilpum Jinro Oak 43,' and 'Jinro 1924 Heritage,' each paired with special drinking glasses.

HiteJinro 'Jinro 1924 Heritage' Gift Set [Photo by HiteJinro]

The Ilpum Jinro gift set consists of three 375ml bottles and two on-the-rocks glasses. It offers a clean and smooth throat feel with a subtle taste. The Ilpum Jinro Oak 43 gift set includes two 375ml bottles, two on-the-rocks glasses, and two straight glasses as one set. Since its release in July, this high-alcohol distilled liquor (43% alcohol by volume) has been so popular that it has experienced shortages. The Jinro 1924 Heritage set contains one 700ml bottle, one brass cup, and one 24K gold-plated cup. It uses high-quality Icheon rice, known as the king’s brand, and is a premium distilled liquor made by triple distillation, using only the finest middle distillate instead of the usual single distillation method.

Sales of distilled soju have grown by 27% and 62% respectively over the past two years since 2020. HiteJinro is leading the premium distilled soju market by launching Jinro 1924 Heritage last year and Ilpum Jinro Oak 43 this year, in addition to the existing Ilpum Jinro.

This content was produced with the assistance of AI translation services.