HiteJinro Revamps Packaging of 'Jinro House Wine'

Reflecting Trends Following the Popularization of Domestic Wine

The pioneer of Korean-style wine, ‘Jinro House Wine,’ has been revamped to reflect trends in line with the popularization of wine in Korea.

HiteJinro announced on the 13th that it will renew the packaging of ‘Jinro House Wine.’ This is the first renewal in 14 years since 2009.

This renewal reflects the results of demand surveys from the main consumer base of Jinro House Wine, maintaining authenticity while applying a luxurious and sophisticated design. In particular, a striking red cap was applied to embody the characteristics of red wine, and the intuitive brand image was emphasized.

Launched in 1966, Jinro House Wine is a Korean-style wine tailored to Korean tastes, selling about 4 million bottles annually for over 50 years, establishing itself as a steady seller for HiteJinro. It contains Spanish grape varieties, delivering a sweet yet deep and rich wine flavor, and is sold in home channels such as large supermarkets at around 2,000 KRW.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, stated, “Jinro House Wine is recognized as a product that has greatly contributed to the popularization and market expansion of wine in Korea. We will continue to strive to actively meet consumers’ expectations and trends as it has been loved for many years.”

This content was produced with the assistance of AI translation services.