Goheung Agricultural and Marine Products Export Promotion Team Launches Campaign to Enter Chinese Market

Published 12 Sep.2023 17:27(KST)

Air Force Logistics Commander Visits 3 Cities to Explore Market Opportunities

Gongyeongmin, the governor of Goheung-gun, Jeollanam-do, announced that he led the "Goheung-gun Agricultural and Marine Products China Market Export Pioneering Team" and departed for China on the 12th to expand exports of agricultural and marine products.

The "Goheung-gun Agricultural and Marine Products China Market Export Pioneering Team" is part of the "Globalization of Goheung Food" initiative proclaimed by Governor Gongyeongmin at the Korea Gimbap Forum held at the National Assembly last November. The team plans to promote the excellence of Goheung agricultural and marine products and pursue export agreements through meetings with local buyers and various promotional activities in two Chinese cities, Weihai and Wenzhou.

[Photo by Goheung-gun]

In Weihai, China, the team plans to hold meetings with major export buyers from Shandong Province to establish stable overseas distribution channels for Goheung’s premium gim (seaweed) and explore concrete export plans.

In Wenzhou, the team will meet with buyers and the head of Wenzhou’s Ouhai District Office and hold a "Goheung Day" event featuring tasting sessions of Goheung yuzu, pomegranate, gim, and other products.

Governor Gongyeongmin stated, “The Goheung agricultural and marine products market pioneering team will do its utmost to widely promote the excellence of Goheung ingredients in China and ensure this leads to actual exports. Moving forward, we plan to strategically target global markets such as France, Japan, and Southeast Asia to globalize Goheung agricultural and marine products.”

A county official said, “This event was prepared to promote Korean and Goheung culture, as well as Goheung gim, yuzu, and other agricultural and marine products, in various ways amid growing global attention to Korean culture. We will continue to strive to expand domestic and international distribution channels for agricultural products through innovative promotional activities.”