GS25's Spicy Pride Products Popular... 'Songju Bul Bibim Guksu' Sales Begin

August Spicy Flavor Category Sales Up 49.5%
Introducing Shoking Bulmat Curry and Nunmulmat Curry Deopbap

GS Retail's convenience store GS25 recently announced that starting from the 12th, it will sequentially launch products such as 'Songju Bul Bibim Guksu', 'Simply Cook Shocking Spicy Curry', 'Simply Cook Tearful Curry Rice Bowl', and 'Simply Cook Rose Mala Chicken Xiangguo' as spicy and hot-flavored products gain popularity.

The model is introducing new products such as 'Songju Bul Bibim Noodles' and 'Simply Cook Tearful Curry Rice Bowl' at GS25
[Photo by GS Retail].

Among the products operated by GS25, sales of spicy-flavored category products containing words like spicy, hot, and spicy increased by 49.5% in August compared to the same period last year. 'Shin Ramyun The Red' saw sales rise by 28.8% in the most recent week compared to its first week of release, and GS25's representative niche spicy ramen products, consisting of five types, experienced a 32.6% sales increase compared to the previous month.

GS25 believes that the popularity of spicy products continues due to customers' desire to blow away the hotter-than-average temperatures and prolonged heatwave this summer with spicy flavors, combined with customers' wish to relieve stress caused by ongoing price increases.

The newly launched Songju Bul Bibim Guksu is a product that uses the original sauce of Songju Bul Naengmyeon, which has gained great popularity as celebrities (influencers) post videos challenging themselves with fiery spicy flavors on social media (SNS). Customers can adjust the amount of sauce themselves to experience various levels of spiciness, and if the entire sauce is added, it becomes a 'spicy challenge' type product where one can experience 'extreme spiciness.' To celebrate the launch, a 100% winning scratch coupon is included, offering prizes such as AirPods Pro 2nd generation and discount coupons.

Simply Cook Shocking Spicy Curry and Simply Cook Tearful Curry Rice Bowl will also be released. These are fiery Japanese-style curry sauce and rice bowl dishes targeting the MZ generation (Millennials + Generation Z) who prefer spicy flavors. Simply Cook Rose Mala Chicken Xiangguo is a meal kit product that can be conveniently enjoyed in 3 minutes using a microwave. It features a rose cream sauce with intense mala flavor and is generously composed of vegetables such as lotus root and wood ear mushrooms, chewy fenmoza noodles, and chicken. Until the 30th of this month, a 2,000 KRW discount is available for delivery or pickup purchases through the Uri Dongnae GS application (app).

This content was produced with the assistance of AI translation services.