Students Cho Hyun-jun and Jeon Ji-yeon from the Department of Advertising and Public Relations at Dongmyung University’s College of Media have been selected as scholarship recipients for the 11th GS Retail GS SHOP Content Leader Scholarship.


This year, 16 university students from across the country were selected for the scholarship, each receiving 1.5 million KRW. The scholarship award ceremony will be held on the 15th at 2:30 PM at the Seoul Media Education Center.

Dongmyung University.

Dongmyung University.

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Student Cho Hyun-jun has demonstrated excellence in advertising video and marketing fields, having received the Special Prize at the 1st Public Service Advertisement Contest in 2019 (Busan Viewer Media Center Director’s Award), an award at the 2022 Local Creator Training Academy (Andong MBC President’s Award), and the Dongmyung University Service Learning Excellence Award (Dongmyung University President’s Award).


Student Jeon Ji-yeon has shown achievements in advertising video and marketing fields as well, having received the KT Marketing School Encouragement Award, the Challenger Award at the Korea University Student Advertising Competition, and the Bronze Prize at the Korea Yakult University Student Marketing Contest in 2023 alone, and was also selected as a Humanities 100-Year Scholarship recipient by the Korea Scholarship Foundation.



The GS SHOP Content Leader Scholarship is a scholarship program sponsored by GS Retail and organized by the Korean Society for Journalism and Communication Studies to select and nurture talented university students in the video field. The Department of Advertising and Public Relations at Dongmyung University has produced 13 GS SHOP Content Leader scholarship recipients over 9 consecutive years.


This content was produced with the assistance of AI translation services.

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