Homeplus PB Lands in Monggol Market "Accelerating K-Food Globalization"

'Homeplus Signature' Sold at 14 Circle Group Stores

Homeplus announced on the 11th that its private brand (PB) products have entered the Mongolian market.

Homeplus's private brand (PB) products have entered the Mongolian market. The photo shows a local Mongolian customer shopping for Homeplus PB products at the Orgil store operated by the Circle Group. Photo by Homeplus

The company chose discount stores operated by the local 'CIRCLE' group in Mongolia as the forward base for the K-Food (Korean-Food) wave. Homeplus's representative products were placed at the front of the food section. The product lineup includes about 200 carefully selected items based on consistently popular domestic products and high local demand, such as 'Homeplus Signature' processed foods and seasonings, dried noodles, meal replacements, biscuits, snacks, candies, beverages, bottled water, as well as daily necessities like toilet paper and wet wipes.

Jae-yong Oh, Executive Director and Head of Homeplus Product Division 2, said, "We have set a mid- to long-term goal to establish 'Homeplus Signature,' which is highly popular domestically, in the Mongolian market by continuously expanding it. We will take the lead in spreading K-Food and serving as a foothold for our partners' overseas expansion, thereby solidifying Homeplus's position in the global consumer market."

This content was produced with the assistance of AI translation services.