HiteJinro Launches 'Ilpum Jinro 23-Year-Old'..."23-Year Barrel-Aged Original Liquor"
Limited Release of 8,000 Bottles on the 14th
HiteJinro announced on the 11th that it will release 'Ilpum Jinro 23-Year Vintage,' made from 100% 23-year-old barrel-aged original liquid, on the 14th and sell a limited quantity of 8,000 bottles.
Since launching ‘Ilpum Jinro 18-Year Vintage’ in 2018, HiteJinro has been leading the way in elevating the prestige of premium soju in Korea and expanding the super-premium soju market by releasing limited editions annually. The Ilpum Jinro limited editions have proven their popularity by selling out early every year, thanks to their product quality and rarity comparable to top-tier whiskey.
The newly introduced ‘Ilpum Jinro 23-Year Vintage’ boasts the highest quality comparable to premium single malt whiskey, based on 99 years of history and brewing expertise. It is a product aged for over 23 years, selecting only the mid-layer original liquid with the most outstanding flavor. The barrels are periodically rotated, and the product is created under strict management to maintain optimal temperature and humidity over many years. Additionally, it has been externally recognized for its quality by winning the Grand Prize in the distilled spirits category at the world-renowned ‘Monde Selection’ for five consecutive years from 2019 to 2023.
The packaging of the ‘Ilpum Jinro 23-Year Vintage’ features the limited edition signature design with a black square bottle, a gold-toned crystal-like bottle cap emphasizing sophistication, and a neck tag made from an actual piece of the barrel that held the 23-year-old original liquid, enhancing the meaning of the prestigious liquor and its authenticity. Each of the 8,000 bottles is assigned a limited number to increase its rarity, and it will be sold at select high-end restaurants, establishments, and luxury hotels suitable for the super-premium grade.
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Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "As Korea’s leading liquor company, we are proud to present Ilpum Jinro 23-Year Vintage, carefully crafted over a long period with dedication. We will continue to build a diverse lineup from regular soju to premium soju, elevate the status of our distilled spirits, and lead the expansion of the super-premium soju market with the highest quality."
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