11st Launches 'Shooting Delivery' Advertising Campaign

Singer Kim Jo-han and Muzie, Actor Joo Hyun-young Participate as Models

11st announced on the 11th that it has launched an advertising campaign for its next-day delivery service, 'Shooting Delivery.'

On the day the September monthly 11th Day event began, 11st released three advertising campaign videos for Shooting Delivery. Featuring singer Kim Jo-han, musician Mussi, and actress Joo Hyun-young as models, the three videos humorously showcase three key advantages of Shooting Delivery?▲free shipping with no monthly fee ▲free shipping with no minimum order amount ▲100-won deals for first-time customers?along with honest survey results from users.

11st has launched an advertising campaign for its next-day delivery service, 'Shooting Delivery.'
[Photo by 11st]

While the 'Got It in a Day' campaign held last May focused on Shooting Delivery's fast next-day shipping and introduced representative brands partnered with Shooting Delivery, this advertising campaign aims to appeal to customers who have yet to experience Shooting Delivery and inform them of the various benefits and advantages of using the service.

11st plans to run the Shooting Delivery advertising campaign across a wide range of channels, including TV, outdoor advertising, bus wrapping, YouTube, and online digital ads until the end of October. Kwak Won-tae, 11st COO (Chief Operating Officer), stated, "We will continue to expand carefully selected products that maximize the effect of fast delivery for the products customers want, focusing our capabilities to help Shooting Delivery grow into a flagship service representing 11st."

Alongside launching a full-scale campaign to raise awareness of Shooting Delivery, 11st is also conducting a 'Friend Sharing' event to expand the user base of Shooting Delivery. In this event, participants can choose their favorite 'Shooting Letter'?which contains various benefits of Shooting Delivery?featuring the campaign models singer Kim Jo-han, musician Mussi, and actress Joo Hyun-young, and share it with friends.

Both the friend who receives the 'Shooting Letter' and the sender will each receive a 5,000 won coupon for Shooting Delivery shopping carts. For every friend shared with, the sender earns one stamp. Collecting 10 stamps allows participants, on a first-come, first-served basis, to select one of 16 popular Shooting Delivery products such as ramen, cola, wet wipes, and fabric softener, and purchase it at a special discount of up to 72% off.

This content was produced with the assistance of AI translation services.