Upstage and Connectwave Introduce First Generative AI Service in E-commerce

Upstage is partnering with Connectwave to establish the first generative artificial intelligence (AI) service in the domestic e-commerce industry.

On the 11th, Upstage announced that it has signed a contract with Connectwave, a specialized e-commerce company, to build a generative AI-based 'private large language model (LLM)'. The private LLM is a solution specialized in preventing information leakage and hallucination phenomena by learning only from internal company data.

On the afternoon of the 8th, a contract signing ceremony for building a private AI LLM was held in the main conference room of Yeouido ConnectWave, attended by Geonsu Lee, Chief Executive Officer of ConnectWave (left), and Seonghun Kim, CEO of Upstage (right).
[Photo by Upstage]

Connectwave's data commerce platforms, Danawa and Enuri, have secured approximately 1.4 billion Korean-language shopping product data. They plan to jointly develop and internalize a private LLM based on Upstage's model that enables various services. For example, consumers visiting Danawa and Enuri can easily find and receive recommendations for the optimal products they want by inputting or tagging subjective or abstract attributes through functions supported by Connectwave's private LLM.

Connectwave's shopping mall creation solution, 'MakeShop', will also apply the private LLM. By training Connectwave's private LLM with data from specific shopping malls based on MakeShop, processes such as delivery tracking, inquiries, and return consultations can be automated. It will also enable automatic summarization of shopping mall reviews as well as automatic development of product copy. The two companies plan to support the installation of AI recommendation engines for each MakeShop shopping mall.

Kim Seong-hoon, CEO of Upstage, said, "We are pleased to set a historic milestone by building the industry's first private LLM together with Connectwave, a leader in domestic e-commerce," adding, "Through Upstage's top-performing private LLM and the high-quality Korean e-commerce data of Danawa and Enuri, we will provide the best domain-specialized AI service functions."

This content was produced with the assistance of AI translation services.