Diadora Opens New Store at Shinsegae Gangnam Branch... "Focus on Women's Category"

'Private Tennis Curation Space' Concept
Expanding the Proportion of Female Lineup

Italian sports brand 'Diadora' announced on the 11th that it has opened a new store at Shinsegae Department Store Gangnam Branch.

Diadora Shinsegae Department Store Gangnam Branch New Store
[Photo by Diadora]

The new store is designed as a space that embodies the essence of the brand's heritage in tennis, combining sporty and stylish codes. It is characterized by its focus on the 'Women's Category.'

The store concept is set as a 'private tennis curation space,' highlighting the women's line. It showcases stylish lifestyle wear that captures the dynamic yet sophisticated image of tennis favored by young women.

The product lineup significantly strengthens the proportion of lines popular among women. There is also an exclusive women's line sold only at Shinsegae Department Store Gangnam Branch. Among the performance lines, seven models including the best-selling women's Grand Slam jacket, lightweight windbreaker jacket, V-neck short-sleeve T-shirt, and bolero were selected and presented exclusively with new colors not previously available.

At Diadora Shinsegae Department Store Gangnam Branch, customers can be the first to see professional-grade performance apparel and lifestyle wear inspired by court looks. Diadora's 2023 Fall new product, the 'Montello Legacy' collection, was also unveiled here first. The Montello Legacy mainly features classic training wear setups.

To celebrate the opening of the Gangnam branch, Diadora is running various promotions. Customers who make a purchase will receive a tennis grip cover on a first-come, first-served basis, and those who visit the store and post a verification photo on social media (SNS) will be given Diadora leggings, bucket hats, and camp caps, also on a first-come, first-served basis.

For more details, please check Diadora's official SNS.

This content was produced with the assistance of AI translation services.