'Smart Tourism Incheon Project' Wins 'PATA Gold Awards' Hosted by Asia-Pacific Tourism Association

Incheon Tourism Organization announced on the 11th that the 'Korea's First Smart Tourism City Incheon' project won the Gold Award in the Digital Marketing Campaign category at the '2023 PATA Gold Awards.'

The PATA Gold Awards are prestigious awards in the tourism industry hosted by the Pacific Asia Travel Association (PATA). PATA, the largest public-private tourism cooperation organization in the Asia-Pacific region, has about 650 members including government agencies, tourism organizations, airlines, and airports from over 80 countries worldwide, and selects 25 outstanding success cases in tourism each year.

The 'Korea's First Smart Tourism City Incheon' project was recognized for contributing to the creation of a smart tourism ecosystem by providing smart travel experiences such as virtual reality (AR·VR) experiences and customized AI travel course recommendations through the 'Incheon e-ji' app, as well as infrastructure development including public Wi-Fi, regional commercial district-linked coupon events, and the establishment of a youth council.

'Incheon e-ji' is Incheon's representative smart tourism app launched in July 2021, with downloads increasing by about 38,000 compared to last year, reaching approximately 162,000 as of last month.

Incheon e-ji App Image [Provided by Incheon Tourism Organization]

This app offers various attractions to tourists visiting Incheon, including major tourist spots in the Open Port area, local restaurants and unique cafes, workshop experience content, history education and traditional markets, stamp tours linked to major festival events, and regional commercial district collaboration coupon events.

An official from Incheon Tourism Organization stated, "The Incheon e-ji app achieved good results thanks to efforts to provide and activate engaging mobile-based experiential content rather than simply delivering travel information," and added, "We will do our best to make it an app that all travelers visiting Incheon enjoy using."

This content was produced with the assistance of AI translation services.