"Company Making ZIC, Energy Saving Company"…SK Enmove New Advertisement Video

Stills from the new SK Enmove commercial featuring actors Gong Yoo and Lee Dong-wook as representatives of ZIC and SK Enmove. Photo by SK Enmove

SK Enmove has released a new commercial video that sincerely expresses its ambition to become an 'Energy Saving Company.'

The new advertisement is designed with a structure that connects the lubricant brand ZIC and SK Enmove like a M?bius strip, focusing on energy efficiency. It depicts the continuous interlocking relationship between ZIC, which aims to lead the power efficiency market including electric vehicle lubricants and thermal management beyond the traditional engine oil market, and SK Enmove, the company that produces ZIC.

Actors Gong Yoo and Lee Dong-wook appear as representatives of ZIC and SK Enmove, respectively, engaging in natural dialogue that clearly illustrates the relationship between ZIC and SK Enmove.

After Gong Yoo says, "Korea's No.1 engine oil brand, improving fuel efficiency for car lovers, well done ZIC," Lee Dong-wook follows with, "The company that makes it, SK Enmove, also enhances energy efficiency for electric vehicles to extend driving range, amazing SK Enmove."

The commercial videos, including a 30-second version and five 15-second versions focusing separately on ZIC and SK Enmove, were released starting from the 5th. A monotone color scheme was applied throughout the videos to create a cinematic visual effect. The commercials are available on SK Enmove’s official website and YouTube channel, as well as ZIC’s official website and YouTube channel, with a color version planned for future release.

In December last year, SK Enmove expanded its business scope and pursued future projects by changing its name from SK Lubricants to SK Enmove, unveiling a new identity as an energy efficiency company. In its existing base oil and lubricant business, the focus is on improving fuel efficiency through better mileage, while in new businesses such as electric vehicle lubricants and thermal management, the emphasis is on enhancing electrical efficiency.

On the 5th, SK Enmove announced its goal to lead the power efficiency market by expanding ZIC to provide all fluids related to electrical efficiency, a core aspect of future energy. One of ZIC’s competitive advantages comes from YUBASE, a premium lubricant base oil with a 40% market share and global No.1 status. Fluids refer to substances encompassing both liquids and gases, characterized by their flowing nature without a fixed shape.

An SK Enmove official said, “This advertisement was planned to simultaneously promote our new name and ZIC’s new business areas such as electric vehicle lubricants and thermal management,” adding, “We plan to carry out various activities to introduce SK Enmove as a future company advancing through energy efficiency in the future energy market.”

This content was produced with the assistance of AI translation services.