Jung Yoo-kyung, President of Shinsegae, Attends Gallery Opening Ceremony
Brother Jung Yong-jin, Vice Chairman, Also Present

Jeong Yoo-kyung, the head of Shinsegae Department Store, who is rarely seen in public and is known as the "reclusive executive," has attracted attention by attending an official event for the first time in seven years.

(Right) Jung Yoo-kyung, President of Shinsegae Department Store [Image source=Asia Economy]<br>(Left) Hollywood actor Jodie Foster and Jung Yong-jin, Vice Chairman of Shinsegae Group. [Image source=Jung Yong-jin Instagram]

(Right) Jung Yoo-kyung, President of Shinsegae Department Store [Image source=Asia Economy]
(Left) Hollywood actor Jodie Foster and Jung Yong-jin, Vice Chairman of Shinsegae Group. [Image source=Jung Yong-jin Instagram]

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According to the distribution industry on the 7th, Jeong attended the "Shinsegae×Frieze VIP Party" held the previous evening at the curated store "Boon the Shop Cheongdam" in Cheongdam-dong, Gangnam-gu, Seoul.

This event was a party inviting VIPs of Shinsegae Department Store, with about 500 guests including representatives of major domestic fashion brands, businesspeople, and broadcasters.


Jeong was reportedly personally welcoming guests alongside executives such as Son Young-sik, CEO of Shinsegae Department Store. It is unusual for Jeong to appear at an event attended by outsiders rather than an internal company event.


Also present at the event was Jeong Yong-jin, vice chairman of Shinsegae Group and Jeong’s older brother. Jeong posted a photo on his Instagram with Hollywood actress Jodie Foster.


During the Frieze Seoul event period, Shinsegae participated as the official partner for the first time in the distribution industry. According to industry insiders, Jeong’s surprise appearance alone shows how much effort Shinsegae put into this event.


The basement level 1 of Boon the Shop Cheongdam currently houses the Shinsegae Gallery, which is being used as the exhibition hall for the Frieze Seoul event.



A Shinsegae official explained, "We opened the Shinsegae Gallery at Boon the Shop Cheongdam in time for Frieze Seoul, when art lovers from around the world visit Seoul," adding, "We will continue to showcase Shinsegae’s unique and sophisticated art retail here."


This content was produced with the assistance of AI translation services.

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