HiteJinro Launches 3 Types of Premium Distilled Liquor Chuseok Gift Sets

'Ilpum Jinro·Ilpum Jinro Oak 43·Jinro 1924 Heritage' Special Set

HiteJinro announced on the 7th that it will sell three types of luxury premium distilled soju gift sets for Chuseok. The three premium distilled soju varieties are ‘Ilpum Jinro’ (25% alcohol by volume), ‘Ilpum Jinro Oak43’ (43%), and ‘Jinro 1924 Heritage’ (30%), each packaged as a gift set with special drinking glasses.

HiteJinro, 'Ilpum Jinro Gift Set'

The Ilpum Jinro gift set, the essence of HiteJinro’s 99 years of distilled liquor expertise, consists of three 375mL bottles and two on-the-rocks glasses. Ilpum Jinro boldly discards the raw distillate from the early and late stages of distillation, using only the middle distillate with the best aroma and flavor. It undergoes a freezing filtration process at subzero temperatures to remove off-flavors and impurities, followed by an optimal aging period. It is characterized by a clean and smooth throat feel and a subtle taste.

The royal premium distilled liquor ‘Ilpum Jinro Oak43’ gift set includes two 375mL bottles, two on-the-rocks glasses, and two straight glasses in one set. ‘Ilpum Jinro Oak43’ is a blend of ‘12-year-old wooden barrel distillate’ carefully aged under strict management by HiteJinro and Ilpum Jinro. Ilpum Jinro Oak43, which boasts a deep and smooth flavor and a fragrant aroma perfected through optimal blending, has been so popular since its launch in July that it has experienced a shortage.

The noble essence distilled three times, ‘Jinro 1924 Heritage,’ is also offered as a gift set consisting of one 700mL bottle, one brass glass, and one 24K gold-plated glass. Jinro 1924 Heritage uses only 100% premium-grade King’s Icheon rice, cultivated on fertile land with clean water, to ensure the pure taste of distilled liquor. Unlike the typical single distillation method, it uses only the finest middle distillate throughout the triple distillation process to capture the purest essence. It features a smooth throat feel and clean aroma that belie its 30% alcohol content.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, “As a leading domestic liquor company, we have prepared abundant gift sets suitable for the biggest holiday, Chuseok, reflecting consumer trends in the expanding distilled liquor market. We will continue to strive to meet consumer demands for distilled liquor products with HiteJinro’s 99-year history and authenticity, and we hope that during the upcoming Hangawi, people will share the deep taste filled with the value of premium with their loved ones.”

This content was produced with the assistance of AI translation services.