SK Hynix's New Behavioral Guideline 'New CoC' Gains Popularity in Short-Form Content

Surpasses 15.18 Million Views in Just Over a Month

SK Hynix announced on the 6th that its short-form video content series "New Behavior Patterns, New CoC (New Code of Conduct·)" released on YouTube is receiving positive responses both inside and outside the company.

The company established and announced the New CoC in March to practice the core value of "Happier with Advanced Technology." This time, it released short-form videos containing the six behavioral patterns and the purpose of their establishment. The video recorded a total of 15.18 million views by the end of July, about a month after its release.

Short-form video expressing the six action guidelines of New CoC / [Image source=SK Hynix Newsroom]

The short-form storyline depicts SK Hynix employees demonstrating greater capabilities after encountering the New CoC. Focusing on the employees' transformed appearances, the video uses a split-screen technique to contrast before and after the New CoC. Based on previous experience producing YouTube videos targeting the MZ generation (Millennials + Generation Z), the video was created creatively and humorously, receiving favorable reviews both internally and externally.

Comments on YouTube included positive feedback such as, “Expressed in a fun way, making it easy to understand and watch until the end,” “It presents corporate philosophy, which could have been clich?d, in an enjoyable and simple manner,” and “It’s surprising that corporate culture can be expressed like this.” Inside SK Hynix, opinions like “The casual video feels familiar and is more memorable,” and “The ingenious idea makes it easy and fun to understand the New CoC, which is very helpful” were shared.

Shin Sang-gyu, Vice President of SK Hynix (in charge of corporate culture), said, “We communicated through short-form videos so that not only employees but also external stakeholders can easily understand and empathize, and it is producing the expected effect. I hope all employees gain confidence that by enhancing the practical implementation of the New CoC, which was established with participation from the entire workforce, we can overcome the downturn and achieve even greater leaps.”

This content was produced with the assistance of AI translation services.