Lotte Korea Brand Expo... A Platform for SMEs to Expand Overseas

KOTRA-Linked Opportunities for Domestic SMEs to Enter Indonesian Market
Export and Import Consultations Held Concurrently, Win-Win Event for SMEs of Both Countries

Lotte announced on the 6th that it will hold the "Korea Brand Expo in Jakarta" in Jakarta, Indonesia, in collaboration with the Korea Trade-Investment Promotion Agency (KOTRA) until the 8th.

On the 5th, at the 'Korea Brand Expo in Jakarta' B2B export consultation hosted by Lotte and KOTRA, a domestic small and medium-sized enterprise is having an export consultation with a local distribution company.
[Photo by Lotte Holdings].

Started in 2016 and now in its 17th edition, the Korea Brand Expo is a win-win growth program that supports the overseas expansion of domestic small and medium-sized enterprises (SMEs) that face difficulties in developing global sales channels, based on Lotte's distribution capabilities. Since the event in Australia this May, it has evolved into a mutually beneficial event by adding an import consultation meeting to support SMEs from the host country entering the Korean market. Up to the 16th edition, the Korea Brand Expo has recorded a cumulative total of 8,513 consultations and export consultation amounts of approximately 1.3 trillion KRW.

For this Indonesia event, six distribution affiliates including Lotte Holdings, Lotte Home Shopping, Lotte Department Store, Lotte Mart, Lotte Duty Free, Lotte Hi-Mart, and Korea Seven are participating. KOTRA, which has been collaborating since 2017, supports the export consultation meeting by recruiting local buyers.

On the 5th, a B2B export consultation meeting and import consultation meeting were held at the Sheraton Grand Jakarta Gandaria City Hotel. The export consultation meeting involved 50 domestic SMEs and about 100 local Indonesian distribution companies. Through prior demand surveys, one-on-one matching was conducted, continuing consultations for entry into the Indonesian market, including product placement experience and product localization consulting. The MDs (Merchandisers) of the six distribution affiliates held an import consultation meeting with 100 Indonesian SMEs to assist their entry into Korea.

From the 6th to the 8th, a consumer goods promotion event will be held at Lotte Shopping Avenue, a complex shopping mall in the Kuningan area of Jakarta, Indonesia. Products ranging from food items such as yakgwa (traditional Korean honey cookies), serums, and creams to beauty and household goods will be demonstrated and exhibited for local customers.

Along with the product promotion event, a Hallyu cultural performance will be presented. Performances by the male idol group 8TURN, who debuted this year, fan meetings and fan sign events, and a K-pop medley performance composed of traditional Korean music (gugak) and a cappella are scheduled. On the 7th and 8th, live sales shows of participating companies' products by the Korean-Indonesian international couple influencer "Ttarawoni" will also be held.

Promotion activities for the upcoming announcement of the bid for the "2030 Busan World Expo" will also be conducted. A photo wall supporting the 2030 Busan World Expo will be installed, and Lotte Home Shopping's character Bellygom, wearing a support sash, will be exhibited.

Indonesia, with a population of about 270 million, ranks as the 4th most populous country after India, China, and the United States. Its economic growth rate was 5.31% in 2022, making it a high-growth country. This year marks the 50th anniversary of diplomatic relations between Korea and Indonesia. The Korea-Indonesia Comprehensive Economic Partnership Agreement (CEPA), a free trade agreement (FTA) between the two countries, came into effect in January, eliminating tariffs on 97.3% of imports for Korea and 97.0% for Indonesia. Interest in Korean content is also high due to the Hallyu wave, including K-culture and K-food.

This content was produced with the assistance of AI translation services.