Musinsa Hosts 'Sweat Festival'... "Sweatshirt Transaction Volume Tripled"
Up to 80% Off Sweat Items Until the 18th
With the arrival of full-fledged autumn, interest in fashion items made of 'sweat' materials is increasing.
According to Musinsa on the 5th, the total transaction amount in the sweatshirt and crewneck category over the past 15 days (August 17?31) increased more than threefold compared to the same period before (August 2?16). As the heat subsides, more customers are looking for casual and versatile long-sleeve tops.
In Musinsa's weekly product rankings, sweatshirts featuring distinctive graphics from brands such as Mardi Mercredi and Prenda ranked high. Sweatshirts with sporty block-core moods from brands like 1993 Studio, Codegraphy, and Groovl1m also showed strong demand.
Musinsa is holding the '2023 Sweat Festival' until the 18th to allow customers to purchase sweat items at reasonable prices in preparation for the autumn season. New products and steady sellers made of sweat materials, including sweatshirts, hoodies, and training pants, are being sold at discounts of up to 80%.
This Sweat Festival is characterized by introducing various recommended products through style keywords and color-based curation. You can check out sweat items and recommended brands in various styles such as ▲half-zip ▲set-up ▲block-core ▲rugby ▲vintage ▲crop.
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During the event period, a 'Weekly Best Sweat Battle' selects and discounts popular sweatshirt products, and a '72-Hour Special Price' event offers limited-time special deals. Additionally, coupons that can be applied for extra discounts are provided, including sweat product-exclusive coupons with up to 10% off and special brand 15% discount coupons.
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