Shinsegae Department Store, Premium vs Cost-Effective... This Chuseok Hanwoo Beef Sets

Shinsegae Department Store's Hanwoo Set Sales Increased by 40% Last Year
Participates in Direct Hanwoo Transactions... Operates Shinsegae Female Hanwoo
Introduces Cost-Effective Hanwoo Sets Priced Around 100,000 KRW

Shinsegae Department Store announced on the 5th that it will offer a variety of Hanwoo gift sets ranging from premium to cost-effective (performance relative to price) in celebration of Chuseok. Hanwoo sets have been steadily loved as a representative Chuseok gift item, with sales increasing by more than 40% during last year’s Chuseok.

Shinsegae Amso Hanwoo Steak [Photo by Shinsegae Department Store].

Shinsegae is leading with the gift sets of 'Shinsegae Amso Hanwoo,' the industry's first Hanwoo brand. Since 2021, Shinsegae has directly participated in auctions at Eumseong Livestock Auction Market, the largest Hanwoo auction site in Korea, selecting high-quality Hanwoo and reducing distribution steps. Buyers with over 10 years of experience analyze customer preferences and handle only cows weighing around 320 to 400 kg, which are considered the most delicious. To maintain optimal freshness until just before cooking, the meat is selected for its bright red color and milky white fat, ensuring freshness and a clean taste.

Representative products include Shinsegae Amso Hanwoo Steak, consisting of sirloin, tenderloin, and strip steak; Shinsegae Amso Hanwoo Manbok, composed of sirloin and brisket, popular parts during holidays; and Shinsegae Amso Migak Hanwoo, made up of special cuts such as anchangsal (skirt meat), chimasal (flank), buchae sal (fan meat), and galbisal (rib meat). Prices range from 330,000 to 430,000 KRW.

For customers looking for sets including grilling cuts in the 100,000 KRW range, cost-effective sets are also offered. This reflects customer feedback that previous 100,000 KRW Hanwoo sets only included soup cuts and bulgogi cuts, which was unsatisfactory. These sets combine grilling cuts with soup and bulgogi cuts to appeal to value-conscious customers.

Representative products include Shinsegae Amso Galbisal Mixed, which contains 500g of galbisal, 250g of trimmed bulgogi, and 250g of trimmed soup cuts; Shinsegae Amso Hanwoo Obok, which includes 250g of trimmed bulgogi, 250g of trimmed soup cuts, and 500g of sirloin roast; and Shinsegae Amso Hanwoo Haengbok, consisting of 250g of sirloin roast, 500g of trimmed bulgogi, and 250g of trimmed soup cuts. Prices range from 150,000 to 190,000 KRW.

Shinsegae Department Store also prepared 'Hyo-on Aged' Hanwoo, handled exclusively at Shinsegae, which uses a differentiated aging method. Hyo-on Aged Hanwoo is aged at a temperature just before freezing, maintained at -1°C, enhancing the umami flavor. It is characterized by excellent aroma and tender, elastic meat texture.

This content was produced with the assistance of AI translation services.