Rapper Chilgok Halmae: "Don't Divide Generations into Youngkkon and Neulkkon!"

Ministry of Employment and Labor Launches Organizational Culture Improvement Campaign

The 'Chilgok Halmae (grandmothers)' who learned Hangul late in life and transformed into rappers are launching a campaign to improve organizational culture. Through rap, Chilgok Halmae criticize the culture of dividing generations into 'Jeolkkon (young bossy elders)' and 'Neulkkon (old bossy elders)'.

The Ministry of Employment and Labor will conduct the organizational culture improvement campaign on its official YouTube channel starting from the 4th.

The campaign features a rap-style music video starring Chilgok Halmae, who were the protagonists of this year's presidential New Year's card font. The Chilgok Halmae deliver messages hoping for harmony among all office workers, saying things like "Everyone younger than me is cute" and "Should I try to act all 'latte' (old-fashioned) on purpose?"

In addition to Chilgok Halmae, the campaign includes Ji Ye-eun, representing the MZ generation and currently appearing on the web variety show SNL Korea, and actor Kim Min-kyo (a genius at eyeball acting), who joined to help revitalize organizational culture.

A Ministry of Employment official said, "This campaign is expected to be an opportunity to reflect on the weight of the message 'Get along well' for senior and junior office workers, alongside the beautiful challenge story of the grandmothers who learned Hangul late and transformed into rappers. We hope that a harmonious organizational culture without generational division, as conveyed by Chilgok Halmae's message, will spread in workplaces, and the government will do its best to support this."

This content was produced with the assistance of AI translation services.