Innocean-EVsys-Roflat Launch Pilot Project for 'Electric Vehicle Charging Station Recommendation Service'

Innocean announced on the 4th that it will launch a pilot project for the EV charging industry’s first ‘location-based electric vehicle charging station customized recommendation service’ in collaboration with ‘EVsis,’ a leading domestic electric vehicle charging platform company, and ‘Roplat,’ the largest offline location technology specialist in Korea.

The core of the location-based electric vehicle charging station customized recommendation service pilot project is to provide a service through the EVsis application (app) that informs customers of nearby electric vehicle charging stations and new charging stations. Only customers who agree to the use of location information are connected to charging station data, aiming to maximize the customer’s electric vehicle charging experience.

In this project, Innocean analyzes customer information and location data provided by EVsis and Roplat to offer customized charging benefits to customers. For example, based on the location of EV charging customers, it guides the optimal charging station location according to individual customer preferences such as preferred areas, charging patterns like fast/slow charging, and usage patterns of convenience facilities like parking.

Going forward, Innocean plans to actively promote advertising and content businesses linked to this pilot project together with EVsis. This includes providing discount coupons through customized events to customers using the location-based electric vehicle charging station customized recommendation service, or exposing advertisements/content in highly interested fields to lead to actual purchases.

EVsis, a subsidiary of Lotte Data Communication Company, provides total electric vehicle charging services at locations easily accessible to customers such as Lotte group’s large marts, department stores, hotels, and resorts, and plans to first build location information data for charging stations in the metropolitan area. Roplat, the largest offline location technology specialist in Korea, plans to enhance customers’ charging accessibility by utilizing location infrastructure including more than 700,000 stores nationwide such as distribution, parking, and F&B.

Lee Yong-woo, CEO of Innocean, said, “This project is significant as it is the first business conducted after Innocean secured its status as a ‘location information service provider.’” He added, “We will continue to strengthen cooperative systems in various mobility fields to showcase Innocean’s unique mobility marketing solutions.”

This content was produced with the assistance of AI translation services.