4-Minute Timeless Gangnam Journey Unveiled: 'Gangnam Universe' Revealed

Introducing Gangnam's charm through a fantastic story inspired by the multiverse, traveling across Gangnam via space-time travel... Broadcast on over 2,300 screens including district office YouTube, COEX outdoor billboards, kiosks, and more, with a viewer feedback event throughout September

Gangnam-gu (District Mayor Jo Seong-myeong) is producing this year’s district promotional video titled ‘Gangnam Universe’ and will release it on the district office’s YouTube channel on the 4th.

‘Gangnam Universe’ is the second promotional video ambitiously prepared following the popular ‘What’s Gangnam’ released in December last year. This time, it promotes the charm of Gangnam through a multiverse story, a theme frequently featured in recent movies and dramas.

Broadcaster Alabedi, who appeared on ‘Welcome, First Time in Korea?’, stars as the main character ‘Jay’. Jay is a foreign office worker in Gangnam-gu who realizes that he has been living just working after receiving a message from a friend planning to visit Gangnam. The next day, Jay receives a mysterious package containing goggles that allow time and space travel. Wearing the goggles, he travels across time and space and finally experiences the true charm of Gangnam.

In the 4-minute video, it introduces Gangnam’s hot spots such as Yangjaecheon Stream and Apgujeong Rodeo Street, as well as lesser-known but remarkable places like the country’s largest climbing wall ‘Gangnam Sports Climbing Center’, the largest K-POP complex facility ‘K-Town For You’, Seoul City Intangible Cultural Property No. 48 Gwangpyeongdaegun Tomb, and the World Taekwondo Headquarters Kukkiwon. Especially, each scene transition to different locations is accompanied by humorous and playful directing to immerse viewers in the story.

The first promotional video of Gangnam-gu’s 8th elected term, ‘What’s Gangnam’, introduced a cinematic music video format rarely seen in typical district promotional videos, captivating the MZ generation with dazzling dance and sophisticated songs. It recorded 110,000 views, and in a survey of 2,196 viewers, 93.8% rated it as ‘fun’. ‘Gangnam Universe’ is expected to continue the legacy of its predecessor with a relatable story and entertaining directing to gain popularity.

The district will extensively broadcast the promotional video not only on YouTube but also on about 2,300 monitors including the district office’s digital billboards, civil service PDPs, kiosks, outdoor billboards, apartment elevators, and city buses. Additionally, from September 4th for one month, a viewer feedback event will be held. Watching the ‘Gangnam Universe’ promotional video on the district office’s YouTube channel, clicking like, writing comments, subscribing, and applying for the event will enter participants into a draw where 200 winners will receive Starbucks gifticons.

Jo Seong-myeong, Mayor of Gangnam-gu, stated, “I hope ‘Gangnam Universe’, following ‘What’s Gangnam’, will be an opportunity to reveal Gangnam’s hidden charms to people worldwide,” and added, “We will continue to plan creative promotional content applying new ideas to showcase leading district promotion.”

This content was produced with the assistance of AI translation services.