"Gift of Clean Water to African Children" Daily and Unusual Moments Popup Store

World Vision Overseas Water Supply Project Support Campaign
'Run for Water' Pop-up Store Operation
Over 5,000 Participants in 6-Day Stamp Rally

LG Uplus announced on the 1st that it is operating a ‘Run for Water’ pop-up store at the Gangnam Station MZ complex cultural space Ilsangbiilsangui Teum by U+, in collaboration with the international relief and development NGO World Vision (Chairman Jo Myunghwan), to gift clean water to children in Africa. This pop-up store is part of World Vision’s ‘2023 Global 6K for Water Running’ campaign. The campaign is inspired by the fact that children in Africa walk an average of 6 km to fetch drinking water.

The pop-up store on the first floor of Ilsangbiilsangui Teum by U+ is divided into the ‘Path to Fetch Water’ performance challenge and the ‘Global 6K’ support challenge. Visitors experience carrying drinking water by filling a 10L jerrycan (water container) model with balls symbolizing water and walking on a non-motorized treadmill, set up like a marathon course. Then, they leave messages of support for African children, take a commemorative photo upon completion, and receive a total of three stamps to complete the ‘6K Stamp Rally.’

Customers who complete the 6K Stamp Rally receive a commemorative bracelet and lucky draw prizes. Additionally, purchasing a 400ml jerrycan worth about 13,000 KRW comes with decorative stickers. Those who post a photo taken at the finish line on Instagram can enter a draw to win running shoes. Since the opening day on August 22, over 5,000 customers have visited the pop-up store over six days and participated in the campaign by completing the ‘6K Stamp Rally.’ The pop-up store will operate until the 10th of this month.

Kim Darim, Head of Marketing Strategy at LG Uplus, said, “In line with the MZ generation’s consumption trend of ‘meaning out,’ which values purchasing with purpose, we created this pop-up store to allow people to indirectly experience the hardships of African children and participate in a meaningful campaign. We will continue to plan significant pop-up stores so that Ilsangbiilsangui Teum by U+ will be remembered as a representative place where LG Uplus and the M generation communicate.”

This content was produced with the assistance of AI translation services.