Cheil Worldwide Unveils 'Cheetos Chicken' Ad with Mexicana X Cheetos

Cheil Worldwide announced on the 1st that it has launched an advertisement for 'Cheetos Chicken' by 'Mexicana'.

The Cheetos Chicken advertisement produced by Cheil Worldwide involved 'The Mill', a part of the global top content studio 'Technicolor Creative Group' known for handling 3D graphics in movies like 'Top Gun: Maverick' and 'Transformers'. The ad vividly brought to life Cheetos' mascot 'Chester'.

Mexicana is the only official licensing partner of 'PepsiCo', which owns the Cheetos brand, among the domestic chicken industry.

The advertisement begins with a provocative question, “Who eats Mexicana these days?” Then, Chester appears alongside his followers, raising anticipation for Cheetos Chicken with answers like “Your dad,” “Your mom,” and “And you.”

Follow-up episodes will be released featuring Chester resolving curiosity-provoking questions about Cheetos Chicken.

Cheil Worldwide's CD Eun Myung-pyo said, “To deliver the upgraded taste of the re-launched Cheetos Chicken impactfully, we actively utilized consumers’ prejudices about the Mexicana brand, as shown in the advertisement.”

Meanwhile, Cheetos Chicken is a fried chicken sprinkled with seasoning powder that combines spicy and sweet flavors, enhancing the unique taste of Cheetos, and is available at Mexicana stores nationwide.

This content was produced with the assistance of AI translation services.