LG Electronics Z-Generation Crew Completes 3rd Term Activities

Sharing Fresh Experiences and Ideas Unique to Generation Z

LG Electronics announced that LG Crew, composed of Generation Z (those born in the mid-1990s to early 2000s), has completed its 3rd term activities with a graduation ceremony on the 30th.

Prior to the graduation ceremony, on the 23rd, LG Electronics held LG Crew events, including the 'Good Experience Concert' and the 'Fun Appliances of Today's Youth (Exhibition)' at LG Science Park in Magok, Seoul. LG Crew is a group selected by LG Electronics to engage and communicate with Generation Z, discovering future customer experience opportunities and gaining insights.

At the Good Experience Concert that day, LG Crew candidly and cheerfully shared experiences felt in the life areas of ▲Work ▲Play ▲Rest ▲Eat. Kwon Ki-kyung (23), who presented on the theme ‘Working Z-style,’ said, "There is a prejudice that Generation Z is irresponsible and selfish, but if they are confident that they can improve, they become a generation that immerses themselves fully in responsibility and mission," adding, "Work is a process of fulfilling a mission and a means of self-realization," expressing his values toward the workplace.

LG Crew members are presenting Generation Z's views on working at the 'Good Experience Concert' held on the 23rd at LG Science Park in Magok, Seoul. / Photo by LG Electronics

At the concurrently held 'Fun Appliances of Today's Youth' exhibition, ideas newly interpreted from the Generation Z perspective emerged by directly using LG Electronics products. Thirty-six experiences were displayed as Midjourney (image-generating AI) images, including 'Secret Tips for Eating Late-Night Snacks Without Mom Knowing,' which removes food odors by placing late-night snacks on the Aero Furniture, a table-type air purifier, and 'Cool Relief for Mosquito Bite Itch' using the cooling function of the beauty device Pra.L Intensive Multi-Care.

Launched in April with 16 members as the 3rd term, LG Crew collaborated with LG Electronics CX Center researchers to find good experiences in the four life areas of working, playing, resting, and eating, and reinterpreted products and services by using 16 types of LG Electronics home appliances. The activities concluded after about five months with the graduation ceremony on the 30th.

LG Electronics plans to continuously communicate with Generation Z through various channels to discover 'F·U·N (First: the best, Unique: differentiated, New: unprecedented) customer experiences.' Lee Cheol-bae, Vice President and Head of LG Electronics CX Center, said, "We hope to take an interest in Generation Z’s lives and be friendly and close to them," adding, "Through this, we will discover new customer experience insights and continue to develop as a company that fits the times."

This content was produced with the assistance of AI translation services.