KOTRA Public Data Utilization Contest... Team Pioneering Webtoon Market Wins Grand Prize

8 Teams Win Awards in 2 Categories at the 1st Contest

The Korea Trade-Investment Promotion Agency (KOTRA) held the awards ceremony for the "1st KOTRA Public Data Utilization Success Case Contest" on the 30th at its headquarters in Yeomgok-dong, Seoul. The team that succeeded in pioneering overseas webtoon market channels using KOTRA public data received the grand prize.

The contest was held for about three weeks from July 17 to the 11th of this month. It was the first event organized by KOTRA to increase public interest and utilization of public data. The contest focused on discovering various utilization cases by accepting submissions in two categories: success case essays and idea planning.

KOTRA received about 30 ideas and, after evaluation, selected a total of 8 teams including one grand prize winner and one excellence award winner in each category, as well as two merit award winners in each category.

The grand prize in the success case category went to the Norisoft team, which succeeded in pioneering overseas webtoon market channels using KOTRA public data. This team completed the "Artificial Intelligence (AI) Webtoon Overseas Expansion Data Map" using KOTRA public data, receiving high praise. Based on the data map, they signed an export contract worth approximately $80,000 with company D in the United States this year.

The excellence award in the success case category was awarded to a team that analyzed global supply chain risks using KOTRA trade statistics. This team secured about 10 million records of KOTRA global trade data and received high marks for attempting a new method of supply chain risk analysis through big data analytics.

The grand prize in the idea planning category was awarded to a team that proposed the trade map app "GO!GO!TRADE," which allows easy use of KOTRA data and services through new UX/UI design. The excellence award in this category went to a team that presented multifaceted improvement plans for KOTRA public data centered on user needs.

Lee Jung-hoon, Head of KOTRA’s Digital Trade and Investment Division, said, "Through this contest, we were able to confirm that various citizens are utilizing KOTRA public data," adding, "We will strive to discover and open high-quality data that only KOTRA can provide in response to public data demand."

Meanwhile, KOTRA has opened a total of 44 datasets through the public data portal. It discovers and shares new public data every year. This year, it additionally introduced information such as "Promising Export Items for 10 Export Countries," which can help small and medium-sized enterprises and mid-sized companies with exports.

This content was produced with the assistance of AI translation services.