E-Land Kim's Club Launches New 'Moduui Wine' Under 5,000 KRW, Over 1 Million Bottles Sold

4th Series 'Ululla Garnacha Syrah'
Selected as One of Spain's Top 100 Wines in 2021
Launched at 5,900 KRW

E-Land Kims Club announced on the 30th that it has launched the fourth series of 'Modu-ui Wine' (Everyone's Wine), a Spanish wine called 'Ulula Garnacha Syrah,' priced in the 5,000 KRW range.

At the E-Land Kims Club NC Shinguro Wine Store, an employee is introducing the fourth series of Modu's Wine, 'Ulula Garnacha Syrah.'
[Photo by E-Land Kims Club]

Ulula Garnacha Syrah was selected as one of the top 100 Spanish wines in 2021 at 'ProWein,' the world's largest wine exhibition. It also received a high score of 92 points from Andrea Larsson, a world-renowned sommelier from Sweden, and has won gold medals at various international competitions.

This product features prominent aromas of red cherry, blackberry, and cocoa fruit, characterized by a soft body and smooth tannins that fill the mouth. The company explained that it pairs well with all types of meat and Korean cuisine, especially with appetizers like salads and various cheeses.

Modu-ui Wine is a cost-effective (price-performance) wine series that E-Land Kims Club has been overseeing from planning to sales since 2021. With a price of 5,900 KRW and verified quality, it has gained popularity through word of mouth, selling a cumulative total of 1 million bottles since its launch.

Despite the recent surge in imported wine prices due to unstable exchange rates and rising logistics costs, E-Land Kims Club is maintaining the launch price of Modu-ui Wine at 5,900 KRW.

A representative from E-Land Kims Club stated, "We will continue to offer products that balance both quality and price, breaking the perception that 'wine is difficult' and leading the popularization of wine."

This content was produced with the assistance of AI translation services.