Shilla Duty Free Presents Private Gallery Event for VIP Customers
Shilla Duty Free announced on the 30th that it conducted a private gallery event called the ‘Shilla Atelier’ program for domestic VIP customers.
Shilla Duty Free has extensively renovated its Seoul branch this year and expanded the Prestige Lounge, an exclusive resting area for VIP customers, where exhibitions by domestic and international artists have been showcased since July.
Until September 10, the first phase of the exhibition titled ‘Rest, That Moment’ features works by artists ▲Go Sang-woo ▲Yoon Hyung-geun ▲Yoon Wi-dong ▲Lee Geon-yong ▲Lee Jae-yong ▲Ha Tae-im (in alphabetical order), and the second phase, running from mid-September to the end of October, will focus on overseas artists active in Japan and Germany.
On the last Tuesday of every month, Shilla Duty Free operates a docent program for VIP customers, accepting applications from about 20 people on a first-come, first-served basis, inviting experts from various fields related to art to share diverse knowledge about the art market.
At the first session in July, Kang Jung-mo, CEO of ‘Arts & Travel,’ a European art-specialized travel agency, gave a lecture focusing on the contemporary art market in the UK, and in August, artist Lee Jae-yong held an art talk under the theme ‘Coincidence Like Fate.’
This ‘Shilla Atelier’ program is jointly hosted by Mio Contemporary, which operates an art consulting project, and Weird Rabbit, a company specializing in art marketing.
Shilla Duty Free planned this program with the goal of enhancing customer satisfaction and awareness by providing a space that encompasses cultural sensibility from shopping to art.
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A Shilla Duty Free official said, “We planned this program to transform into a cultural space where customers can experience a variety of things from shopping to art and improve customer satisfaction,” adding, “We will continue to strive to provide new shopping experiences to our customers.”
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