6 Small and Medium Enterprises from Yongin Pursue 4.5 Billion KRW Contracts at US Exhibition

Participation in the 'Las Vegas Consumer Goods Exhibition'
Yongin City Supports Booth Rental Fees and More

Six small and medium-sized consumer goods companies located in Yongin-si, Gyeonggi-do are on the verge of signing export contracts worth 4.5 billion KRW for their products in the U.S. market.

Visitors are exploring products from small and medium-sized enterprises at the Korea Pavilion during the 'Fall Las Vegas Consumer Goods Expo' held in Las Vegas, USA.
[Photo by Yongin City]

Yongin City announced on the 29th that six small and medium-sized enterprises from the Yongin area participated in the "Autumn Las Vegas Consumer Goods Exhibition (ASD Market Week 2023)" held at the Las Vegas Convention Center from the 20th (local time) to the 23rd.

The participating companies include Adhome and Perfumeholic, manufacturers of beauty products; HEG101, a showerhead manufacturer; Alpha Display Tech, a foot callus remover manufacturer; and Sehwa P&C and Bizclue, manufacturers of anti-fog films.

This exhibition is the largest consumer goods exhibition in North America with a 60-year tradition, attracting over 1,800 companies and about 30,000 buyers from around the world this year.

During the exhibition, Adhome held consultations worth approximately 2.8 billion KRW with local buyer Naturalscents, and the six companies collectively conducted consultations worth 9.3 billion KRW, aiming to secure contracts worth about 4.5 billion KRW, according to Yongin City.

The city organized a group pavilion for local small and medium-sized enterprises at the exhibition and supported each company with about 60 million KRW covering booth rental fees, installation costs, and one-way transportation expenses.

A city official stated, "We hope that the activation of exports by companies will help improve the local economy."

This content was produced with the assistance of AI translation services.