KOTRA Collaborates with China's Largest SNS Platform to Boost K-Consumer Goods Exports

Scheduled Collaboration with Chinese TikTok 'Douyin'
Package Presentation and Consultation Meeting to be Held

KOTRA announced on the 28th that it will hold the 'K-Brand Sourcing Day' together with Douyin E-commerce Global (Douyin).

Douyin is a global short clip platform and the Chinese version of TikTok. The Douyin platform, with over 800 million daily active users, differs from TikTok in that it advertises and sells products through influencer (Wanghong) live commerce.

Exterior view of the KOTRA headquarters.
Photo by Asia Economy DB

Through this event, Douyin plans to source Korean consumer goods that sell well on the Chinese Douyin platform, including ▲beauty products ▲food ▲health supplements ▲infant products.

Douyin collaborated with KOTRA to recruit about 60 Korean consumer goods companies interested in entering the Chinese market starting early August. On the morning of the 29th, Douyin’s purchasing and onboarding managers and major vendors will explain strategies for entering the platform, including ▲onboarding policies ▲purchase conditions ▲digital marketing strategies ▲success cases. Additionally, the Korea Testing & Research Institute (KTR) will introduce certification response measures for Chinese consumer goods to help participating companies prepare for entry into China after the overseas direct purchase stage. In the afternoon, a 1:1 onboarding consultation session will be held with 18 selected domestic companies chosen directly by Douyin’s onboarding managers. To facilitate this, 20 people including Douyin’s purchasing and onboarding managers and major vendors have visited Korea.

A Douyin representative said, "Douyin E-commerce Global has grown rapidly, recording a platform transaction volume of 1.5 trillion yuan (about 275 trillion KRW) last year just two and a half years after its founding. Korean products, especially beauty and cosmetic items, are performing well in sales, so we expect good results from this consultation session."

Hong Chang-pyo, head of KOTRA’s China Regional Headquarters, explained, "Using overseas direct purchase platforms can alleviate certification issues, which are a major challenge for our companies. Especially if we utilize rapidly growing platforms, we can accelerate our companies’ entry into the Chinese consumer market. We hope that this event will make Douyin’s e-commerce platform, the largest SNS platform in China, another channel for our consumer goods companies to enter China."

This content was produced with the assistance of AI translation services.