Shinsegae Food Launches 'Yakgwa and Donuts Set' Amid 'Halmanial' Craze

Soft Cake Donuts Coated with Yakgwa Sauce
Achieving a Chewy and Dense Texture

Shinsegae Food recently announced on the 23rd that it will continue the popularity of traditional Yakgwa riding the 'Halmaennial (Grandmother + Millennial)' trend by introducing a 'Yakgwa Donut Set' developed by combining donuts and Yakgwa at bakery stores within E-Mart, such as Boulangerie and E Bakery.

Yakgwa and Donuts
Photo by Shinsegae Food

Following the popularity of the 'Economic Yakgwa Pie' launched in March, this is the second new menu item utilizing Yakgwa. The Yakgwa Donut Set features a donut coated with Yakgwa sauce topped with a whole mini Yakgwa. The company explained that it is characterized by the ability to enjoy the soft texture of the fluffy donut like a cake and the chewy texture of Yakgwa simultaneously.

A Shinsegae Food representative said, "Recently, the 'Halmaennial' trend using traditional desserts has continued to gain popularity in the bakery industry, leading us to release a dessert combining Yakgwa with donuts, a snack widely favored by the public. We plan to introduce new concept products reflecting diverse consumer needs and market trends in the future."

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