Gyeonggi-do Corporation Expands Support Program for Home Shopping Broadcasts of Local SMEs

Gyeonggi Province Corporation achieved great success on the 17th by providing special programming support for the food manufacturing SME 'And Company' on NS Home Shopping.

Gyeonggi Province Corporation will strengthen support for expanding sales channels through home shopping for small and medium-sized enterprises (SMEs) in the province starting next year.

Gyeonggi Province Corporation announced on the 22nd that beginning with a special program on the 17th at NS Home Shopping featuring products from the food manufacturing SME 'Andro Company,' it will expand special programming in addition to the existing regular programming from next year. They will also consider measures to support everything at once, from entering online malls owned by home shopping companies to live commerce in mobile environments.

Lee Seung-rok, Acting President of Gyeonggi Province Corporation, said, "Support projects for SMEs to enter home shopping are the most effective promotional means, but there have been many opinions that they are one-off events, so we have been exploring various measures." He added, "We will promote various methods to continuously and diversely utilize home shopping broadcasts."

Gyeonggi Province Corporation supports the appearance of SMEs in home shopping broadcasts to aid their sales channels. As of this year, through support for product sales of 14 companies, it has recorded transaction amounts of 1.031 billion KRW.

This content was produced with the assistance of AI translation services.