Korea Tourism Organization Hosts 'Korean Culture and Tourism Expo' Celebrating 140th Anniversary of Korea-Germany Diplomatic Relations

25-27, Frankfurt Rossmarkt Square

To commemorate the 140th anniversary of Korea-Germany diplomatic relations and the '2023~2024 Visit Korea Year,' the Korea Culture and Tourism Expo promoting K-culture and Korean tourism will be held in Germany.

Poster for the 'Korean Culture and Tourism Expo' held in Frankfurt, Germany.
[Photo by Korea Tourism Organization]

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 21st that the Korea Culture and Tourism Expo will take place from the 25th to the 27th at Rossmarkt Square in Frankfurt, Germany. The event will feature the Korea Agro-Fisheries & Food Trade Corporation's Germany office, local Korean companies in Germany, and domestic local governments, introducing diverse Korean cultures such as K-pop, beauty, and food.

The Korea Tourism Organization, together with local governments, will showcase new tourism content at the Korea Tourism Promotion Zone, including 100 selected K-culture tourism events for Visit Korea Year, 51 representative Hallyu tourism courses, and the Cheongwadae tourism course, which is emerging as a new landmark of Korean tourism. Regional tourist destinations and travel products such as Suncheonman National Garden and Jeju trekking tours will also be promoted.

Considering the local culture of taking a 'gap year' between high school graduation and university admission, the expo plans to focus on promoting gap year travel packages to Korea targeting local MZ generation in collaboration with travel agencies specializing in international student IDs and gap year travel agencies.

This event is expected to attract significant local interest as it is held in conjunction with the 'Museum Riverbank Festival (8.25~8.27),' the largest cultural and arts festival in Frankfurt, where Korea is participating as the guest of honor.

Eun Yuri, head of the Korea Tourism Organization Frankfurt office, said, "Among European countries, Germany has a very high recovery rate of international flights compared to the pre-pandemic period. As interest in Hallyu centered on K-culture continues to rise, we will make efforts to spotlight Korea as a travel destination for Germans through this event and connect it to actual visits to Korea."

This content was produced with the assistance of AI translation services.