Ulsan Agricultural Technology Center's Kim Kyung-sang Receives Prestigious Daesan Rural Award in Agriculture

Development of the Trademark 'Hwanggeumsillok' in the 32nd Agricultural Public Service Sector

Kim Kyung-sang, head of the Urban Agriculture Division at Ulsan Agricultural Technology Center, was selected as the recipient of the ‘Daesan Rural Award,’ the most prestigious award event in the domestic agricultural sector.

The Ulsan Agricultural Technology Center (Director Shin Tae-man) announced that on the 16th, at the 32nd award ceremony hosted by Kyobo Life Insurance and the Daesan Rural Foundation, Kim Kyung-sang, head of the Urban Agriculture Division, was chosen as the awardee in the agricultural public service category.

The Daesan Rural Award was established in 1991 in honor of Kyobo Life Insurance founder Daesan Shin Yong-ho and annually selects one recipient each in three fields: agricultural management, rural development, and agricultural public service. The total prize money is 120 million KRW, with 20 million KRW awarded in the agricultural public service category.

Kim Kyung-sang, Head of Urban Agriculture Division, Ulsan Agricultural Technology Center.

Kim Kyung-sang, selected as the awardee in the agricultural public service category, was appointed as a rural guidance officer in 2005 and has led Ulsan’s fruit tree projects for 15 years.

In 2020, he was recognized for his achievement in developing a low-cost pear flower frost damage prevention technology and was selected as an outstanding public official for proactive administration.

He also successfully cultivated the country’s first golden pear small fruit brand, ‘Hwanggeumsillok (2015),’ increasing farmers’ income by more than 3.8 times compared to before, sparking a golden pear craze in Ulsan.

Believing that farmers should have a sense of ownership, he organized the private-led producer group ‘Ulsan Woori Pear Research Association (2019)’ and successfully led governance involving related organizations such as the agricultural cooperative and administration, earning high praise.

The 32nd ‘Daesan Rural Award’ ceremony will be held at 5 p.m. on October 25 at the Orc? Hall in EL Tower, Seoul.

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