Small and Medium Enterprises in LA... Taking the Lead in Spreading Hallyu

K-Collection Held in LA from 17th to 20th
Showcasing 3-Second Hair Extensions, Jeju Ddak Saewoo Ramen, and More

Korean small and medium-sized enterprises (SMEs) have embarked on spreading the Korean Wave in Los Angeles (LA), USA.

According to the Foundation for Large, Small, and Medium Enterprises and Agriculture-Fishery Cooperation on the 19th, the 'K Collection with KCON LA 2023' is being held in LA, USA, until the 20th.

K Collection is a promotional exhibition for SME products held in connection with KCON, the representative Korean Wave festival based on K-POP, organized by CJ ENM.

This event features 50 SMEs from sectors including beauty, household goods, and food. In beauty, products such as rice bran sunscreen, soybean essence, and ion calcium skin spray were showcased. In innovative household goods, items like heated eye masks and pet NFT portraits were presented; in fashion, 3-second hair extensions and linen hanbok dresses were featured; and in food, products such as Jeju spiny shrimp ramen cup noodles and flower tea sticks were introduced.

To maximize the participating companies' success in entering the US market, a large-scale export consultation meeting was held on the 17th at the Omni Hotel in LA, inviting local distribution buyers.

From the 18th, a product promotion exhibition was held at the nearby LA Convention Center targeting attendees of the K-POP concert at Crypto.com Arena. The promotion continues until the 20th.

Boy group ATEEZ, selected as the K Collection ambassador, is assisting SMEs in entering the US market. They promote through videos and visit the K Collection booths.

Additionally, in collaboration with 'Cookie,' a Korean Wave fandom platform with one million followers, Korean Wave fans themselves act as ambassadors to promote products and conduct live commerce. An exclusive K Collection mall was created on Amazon.com to sell participating companies' products, supporting SMEs to successfully enter the US market through both online and offline channels.

A representative from the Foundation stated, “When KCON was first held in LA in 2012, the audience was only 20,000, but last year about 60,000 people visited the KCON site, confirming the growing interest in the Korean Wave in North America. We will provide various support so that this interest in the Korean Wave can translate into interest in our SMEs' products and become an opportunity for SMEs to successfully enter the US market.”

This content was produced with the assistance of AI translation services.