Dongwon F&B and Blent Sign MOU to Promote 'Healthy Lifestyle Culture'

Support for Sports and Cultural Events Including 'Hangang Night Walk'

Dongwon F&B announced on the 18th that it has signed a business agreement with the cultural content company ‘BLENT’ to promote a healthy lifestyle culture.

BLENT is a cultural content company that hosts various sports and cultural events such as ‘Hangang Night Walk,’ ‘Busan Night Walk,’ and ‘Bridge Walk Seoul.’ The ‘Hangang Night Walk,’ which BLENT has been organizing annually since 2016, is a two-day overnight walking event along the Hangang River, popular among the MZ generation (Millennials + Generation Z) who seek unique experiences and enjoyable health management.

Under this agreement, Dongwon F&B will serve as an official sponsor of BLENT and provide dairy products from its premium dairy brand ‘Denmark’ at various cultural events, including the upcoming ‘Bridge Walk Seoul’ scheduled for October.

Previously, Dongwon F&B participated in the ‘Hangang Night Walk’ and ‘Busan Night Walk’ held on the 5th and 12th, respectively, supporting approximately 30,000 products such as the new probiotic beverage ‘Denmark Take A’live Zero Talk’ and the premium cup coffee ‘Denmark Origin.’ Additionally, they set up various experiential spaces including large sculptures and photo zones to engage with many MZ generation participants.

A Dongwon F&B representative stated, “Considering that the values of freshness and health pursued by Denmark align with BLENT’s goal of promoting a healthy lifestyle culture, we decided to establish a strategic business agreement. We will continue to expand the Denmark brand’s worldview through various marketing activities.”

This content was produced with the assistance of AI translation services.