New Face of Cuchen, 'Figure Queen' Kim Yuna... "Increased Interest in Rice Cookers"

Cuchen "Expecting to Create Good Synergy"

Cuchen announced on the 17th that it has selected the "Queen of Figure Skating" Kim Yuna as its new exclusive model.

Regarding the selection background, Cuchen explained, "Kim Yuna, who demonstrated outstanding skills and made a mark in figure skating history as a former national figure skating team member, aligns with Cuchen's direction of leading the market by developing innovative products through continuous effort."

'Figure Queen' Kim Yuna Selected as the New Exclusive Model for Cuchen [Photo by Cuchen]

Cuchen plans to carry out various promotional and marketing activities with Kim Yuna, starting with the television commercial for its main new product, the 'Brain' rice cooker.

Kim Yuna said, "Recently, as I have had to prepare meals more often myself, I realized that cooking rice is not as easy as I thought, which naturally increased my interest in rice cookers. I plan to carry out various activities with Cuchen in the future, so I ask for your great interest."

Kim Yuna won the gold medal at the 2010 Vancouver Olympics and the silver medal at the 2014 Sochi Olympics. During her active career, she set 11 world records and became the first in the 100-year history of women's figure skating to achieve an 'All Podium' record for an entire season.

A Cuchen official emphasized, "We expect a good synergy effect as Kim Yuna's image, which gives high favorability and trust to the entire nation as the eternal Queen of Figure Skating, blends with Cuchen's brand image representing the taste of Korean rice."

This content was produced with the assistance of AI translation services.