Lemona Meets Whiskey... Kyungnam Pharmaceutical Launches Two Types of Lemona Highball

Gyeongnam Pharmaceutical Square announced on the 17th that it has collaborated with Buruguru, a specialized OEM company for alcoholic beverage private label production, to launch two types of canned LemonA Highball and LemonA Pink Highball, which can be enjoyed lightly and refreshingly.

'Remona Highball' (left) and 'Remona Pink Highball' from Gyeongnam Pharmaceutical Square
[Photo by Gyeongnam Pharmaceutical Square]

A company representative said, “We planned this product to enhance the brand image by expanding into a new category beyond LemonA’s existing vitamin C products,” adding, “The highball, which has recently gained popularity in the alcoholic beverage market, will offer new flavors and experiences tailored to consumers’ tastes and preferences.”

The newly released LemonA Highball is a vitamin-enriched product characterized by the refreshing lemon scent and the oak aroma of whiskey, harmonizing to create a rich body and a crisp finish. The can design alternates yellow and red colors to evoke the image of LemonA. The LemonA Pink Highball features a blend of grapefruit and whiskey aromas and was designed in collaboration with pop artist Charles Jang, incorporating his unique witty and trendy Happy Heart design. LemonA Highball is available at convenience stores nationwide, while LemonA Pink Highball is exclusively sold at 7-Eleven.

A representative from Gyeongnam Pharmaceutical Square stated, “Through this unique collaboration, we aim to strengthen image branding by introducing various products while expanding consumer touchpoints.”

This content was produced with the assistance of AI translation services.