Mr. Blue Reports 500 Million KRW Operating Profit in 2Q... "EOS Black Launch in Second Half"

Webtoon and web novel platform company Mr. Blue announced on the 16th that its consolidated sales for the second quarter of this year reached 18.8 billion KRW, with an operating profit of 500 million KRW. Compared to the same period last year, sales decreased by 1.1%, but operating profit increased by 147.7%.

The company stated, "After acquiring web novel company Days Enter and video publishing media last year, we have entered a stable performance trajectory," adding, "Since relocating and integrating our headquarters, we have strengthened mutual cooperation and maximized synergy."

In February, Mr. Blue consolidated its headquarters at NH Seoul Tower, gathering all subsidiaries except its game-specialized subsidiary, Blue Potion Games. This has enabled efficient work performance by employees and rapid decision-making to secure core content.

Mr. Blue is focusing on content business utilizing its diverse IP (intellectual property). Additionally, by securing key IPs, the company plans to pursue continuous growth through an OSMU (One Source Multi-Use) strategy.

Based on stable webtoon platform sales, the company is concentrating on EOS Black, scheduled for release in the fourth quarter of this year. Having successfully maintained a solid fan base by servicing its predecessor, EOS Red, for the past four years, Mr. Blue plans to incorporate proven development capabilities and service experience into EOS Black. EOS Black will begin pre-testing in the third quarter and is planned for release in the fourth quarter, with continuous updates and user feedback reflected.

A Mr. Blue representative said, "In the second half of this year, we will lay the foundation for external growth by launching EOS Black utilizing the EOS IP (intellectual property rights)," and added, "We also expect additional sales growth through continuous acquisition of web novel IPs and the release of new publishing games."

This content was produced with the assistance of AI translation services.