CJ ENM Launches 'Celeb Shop,' a Fashion Vertical Platform Targeting Women Aged 35-44

The Nation's First Platform Targeting Women Aged 35-44
Official Launch Scheduled for This September

CJ ENM announced on the 16th that it will launch 'Celeb Shop,' the first fashion-specialized platform in Korea targeting women aged 35 to 44.

Celeb Shop introduces domestic and international designer brands as well as luxury brands under the concept of a global brand house. It is composed of dual applications: domestic designer brands can be purchased on the Celeb Shop platform, while overseas designer and luxury brands are available on the Barneys New York platform. CJ ENM signed an exclusive domestic fashion business license agreement with New York premium fashion select shop Barneys New York last October, enabling it to showcase Barneys New York products.

CJ ENM Launches Fashion Vertical Platform 'Celeb Shop' for Women in Their 35-44 Age Group [Photo by CJ ENM]

The current brands featured are mainly emerging brands such as lifestyle brand 'Pibreeno,' famous for 'Tutti Bag,' women's wear brand 'Rii,' contemporary women's wear 'Maison de Ines,' and 'Carrot.' Overseas brands include the Barneys New York collection and carefully selected new luxury brands favored by women aged 35 to 44, such as 'Bottega Veneta,' 'Thom Browne,' 'Alaia,' 'Toteme,' and 'Bally.' In September, the high-end brand 'Dylan Liu,' previously only available at famous offline select shops, will be introduced for the first time.

The platform will also provide differentiated customer experiences through short-form content. Customers can vividly explore the brand's worldview, styling, seasonal theme showcases, as well as product details such as materials, patterns, and product information.

A CJ ENM Commerce Division official said, "Women aged 35 to 44 not only respond sensitively to fashion trends but also tend to focus on the intrinsic values of fashion such as brand stories, luxurious materials, and details," adding, "We will present Celeb Shop’s unique creativity to satisfy customers’ sensibilities and demands."

This content was produced with the assistance of AI translation services.